Eyewear Expertise

At 10/10 Optics, we focus on carefully curating the best eyewear from all over the world and offering it right here in Manhattan. With frames ranging from traditional to innovative and colorful to classic, we have the right fit for your face. With nearly four decades of experience and thousands of happy customers, we know you will walk out with a pair or three!

Digital Optometry

At 10/10 Optics, we use state-of-the-art technology to accurately gauge your prescription and create custom contact lenses made specially for you. Since we were founded, we’ve believed passionately in creating healthy, sustainable vision solutions for both eyewear and contact lenses.

10/10 Optics Eyeglasses in NYC

The Best Place to Find Your Perfect Glasses

Wondering where to buy glasses in NYC? At 10/10 Optics we pride ourselves on offering an expansive selection of quality, high-fashion, designer eyeglasses and frames. But as a specialty eyewear boutique in the heart of the Flatiron, our job isn’t just to sell you a pair of glasses, it is to change the way you see yourself.

Our mission is to offer premium care for your eye health while helping you choose glasses frames that will highlight the best attributes of your unique face.  Like hairstyles and fashion, your eyewear speaks to your individual sense of style.  Your new frames will become a signature part of your daily look, and we understand how important that is.

We will be your guide and your stylist as we consider your prescription, lifestyle and personality to find your perfect frames. If you’re looking to buy a new pair of glasses that will transform your image, stop by our NYC store or schedule a makeover to discover a brand new, beautiful you.