Flatiron NYC Optometrist

Experienced Eye Doctor in Flatiron, NYC

We know that the path to finding your next pair of outstanding eyewear starts with an exceptional eye exam. We offer both. At 10/10 Optics, we believe in building relationships with our clients and patients: we find frames perfectly suited to your unique personal tastes and vision needs. This level of understanding is also what enables our eye doctor, Dr. Rozenberg, to provide the type of personal eye care that keeps patients returning year after year to 10/10 Optics.
50 Madison Ave
New York, NY 10010
Mon-Thurs: 10AM-7PM
Sun: 11AM-5PM
Fri: 9AM-6PM
Sat: Closed
Call Today!
(212) 366-1010

Driving Directions

If you’re coming from 28th St subway station, head south on Broadway and take a left onto E 27th St. You’ll pass The Smith and 230 Fifth Rooftop Bar on your right just after. Continue until you reach Madison Ave, then turn right. We’ll be just before E 26th St, on your right.

Our store sits on the corner of Madison Ave and E 26th St, across from Madison Square Park, a short walk from the original Shake Shack and just a few storefronts down from the National Museum of Mathematics. After you stop in for your next pair of eyeglasses, you can test them out by exploring the museum and taking in the beauty of the park or our spectacular view of the Empire State Building.

Flatiron Renowned Eye Doctor

Meet Dr. Rozenberg

Our optometrist Dr. Stephen Rozenberg, O.D., is renowned in New York City for good reason: he’s a thorough eye doctor with over 40 years of experience. He’s board-certified and specializes in Orthokeratology, an overnight eyesight improvement technique, custom contact lens design, specialized rigid and gas permeable lenses as well as soft contact lens fittings.

But most importantly, Dr. Rozenberg is a compassionate eye doctor who values his relationships with his patients, tailoring the care and solutions our team provides for your visual needs. Whether you desire a specialty exam, want a particular kind of vision correction, or are just looking for some guidance in the world of lifestyle eyewear and lenses, Dr. Rozenberg is happy to help you improve your vision on your own terms.

Comprehensive Eye Exams
in the Flatiron District

Our comprehensive eye exams — as with many of our services — begin with a conversation about your eyes. Dr. Rozenberg discusses your eye health history, your lifestyle, and how you want to be able to use your eyes every day. Each eye has unique vision, and as it turns out, every person has a particular preference for how they want that vision to be corrected.

Personalized
Eyewear Fittings

With over four decades of experience to our name, and our passionate 10/10 Optics team, it’s no wonder that we believe that choosing eyewear should be a wonderful experience. Our professional staff of certified opticians (who are also trained in eyewear aesthetics) will consider both your personal preferences and physical attributes when selecting frames; your skin, eyes, hair, and facial structure play just as big a role as your style, your daily routine, and your visual goals.

Distinctive Frames
Collections

We search the globe for best-in-class frames to satisfy our customers’ diverse interests. Our curated collections include independent, luxury, designer, and mid-priced eyewear, in fits that cover the expansive needs of our customers, including petite and plus sizes as well as adjustable nose pad installations, and Asian-fit styles.

Comprehensive Eye Exams
in the Flatiron District

Our comprehensive eye exams — as with many of our services — begin with a conversation about your eyes. Dr. Rozenberg discusses your eye health history, your lifestyle, and how you want to be able to use your eyes every day. Each eye has unique vision, and as it turns out, every person has a particular preference for how they want that vision to be corrected. When Dr. Rozenberg creates your prescription, he’s happy to accommodate the way that you want to experience the world around you.

Our Flatiron eye doctor, Dr. Rozenberg, provides many different kinds of eye exams, each one tailored to the specialized needs of our patients. We offer basic vision testing, contact lens exams, color deficiency screenings, Orthokeratology exams, DMV eye tests, and evaluations for LASIK.

Personalized
Eyewear Fittings

With over four decades of experience to our name, and our passionate 10/10 Optics team, it’s no wonder that we believe that choosing eyewear should be a wonderful experience. Our professional staff of certified opticians (who are also trained in eyewear aesthetics) will consider both your personal preferences and physical attributes when selecting frames; your skin, eyes, hair, and facial structure play just as big a role as your style, your daily routine, and your visual goals.

Once we’ve gotten a feel for what you’re looking for, we’ll take our time going through our extensive eyewear collections with you. When you’re ready to move forward with a new pair of eyewear, your optician will carefully fit the frames to your face to make sure they’re comfortable, stable, and that they let your distinct personality shine through.

Distinctive Frames
Collections

We search the globe for best-in-class frames to satisfy our customers’ diverse interests. Our curated collections include independent, luxury, designer, and mid-priced eyewear, in fits that cover the expansive needs of our customers, including petite and plus sizes as well as adjustable nose pad installations, and Asian-fit styles.

With eyeglasses and sunglasses including independent designers from around the world in our optical store —some found exclusively at 10/10 Optics — the sheer variety of our collections ensures that we’ll have a design and shape to flatter your face! We also have close relationships with local designers, allowing us to create a truly customized pair of eyeglass frames just for you.

Specialty Eye Care Services in Flatiron

Orthokeratology in Flatiron District NYC

Ortho-K

See clearly without glasses, contact lenses or surgery! Orthokeratology, or Ortho-K, is the overnight reshaping of the cornea using a custom contact lens.
Colorlite Lens Provider in NYC

Colorlite

10/10 Optics is New York’s only provider of FDA-approved Colorlite lenses, an innovative and leading-edge solution to correct color deficiency.

Specialty Eye Care Services in Flatiron

Orthokeratology in Flatiron District NYC

Ortho-K

See clearly without glasses, contact lenses or surgery! Orthokeratology, or Ortho-K, is the overnight reshaping of the cornea using a custom contact lens that’s worn while sleeping and removed upon waking for clear and comfortable vision all day. Many patients prefer this option to LASIK because it’s non-surgical: no lasers, surgical appointments, or recovery period required! Dr. Rozenberg is an experienced expert in Ortho-K, and has helped children and adults correct their nearsightedness, farsightedness, and astigmatism with these specialized lenses. It’s the best non-surgical choice for anyone who no longer wants to wear glasses or contact lenses to achieve clear and comfortable vision.
Colorlite Lens Provider in NYC

Colorlite

10/10 Optics is New York’s only provider of FDA-approved Colorlite lenses, an innovative and leading-edge solution to correct color deficiency. It’s rare to find meaningful, practical solutions to colorblindness, and we’re proud to say our eye doctor Dr. Rozenberg is pleased to bring color and clarity to patients’ lives with Colorlite lenses.
NYC Sunglasses and Eyewear

About the Flatiron District

We’re proud to serve the Flatiron District of New York City, NY, as well as our neighbors in Chelsea, Kips Bay, Madison Square Park, Gramercy Park, Midtown Manhattan, Greenwich Village, Hell’s Kitchen, Murray Hill, and other surrounding areas.

10/10 Optics is centrally-located in Manhattan’s historic Flatiron District on the corner of Madison Square Park. It’s named for the Flatiron Building — one of the city’s first skyscrapers, which stood 20 stories tall when it was completed in 1902 and has been a symbol of our area’s industry and innovation ever since.

10/10 Optics is a proud member of the Flatiron 23rd Street Partnership Business Improvement District.

We care deeply about our eye care and fine frames, and from what our patients have to say, it shows. Check out the love letters we’ve received from patients who can’t wait for their next “optical update.”