• About
    • Dr Stephen Rozenberg
    • Ruth Domber
    • Our Staff
    • Our Credo
    • The Flatiron
    • Contact Us
    • Blog
    • Collections
    • Luxury Eyewear
    • Designer Eyewear
    • Mid-Priced Eyewear
    • Sunglasses
    • Asian Fit
    • Petite Size Eyewear
    • Plus Size Eyewear
    • Custom Eyewear
    • Adjustable Nose Pads
    • Eyewear by Appointment
    • How to choose eyewear
    • Vision Insurance
    • Image Consultants
    • Eye Exams
    • Book a Followup
    • Contact Lenses
    • In-House Lens Lab
    • Vision Insurance
    • Eyewear Lenses
    • Explanatory Videos
    • Motor Vehicle Vision Exam
    • Orthokeratology
  • Love Letters
  • Specials
Menu

10/10 Optics - Eyewear Boutique in NYC - 212-366-1010

50 Madison Avenue
New York, NY, 10010
212-366-1010

Your Custom Text Here

10/10 Optics - Eyewear Boutique in NYC - 212-366-1010

  • About
    • About
    • Dr Stephen Rozenberg
    • Ruth Domber
    • Our Staff
    • Our Credo
    • The Flatiron
    • Contact Us
    • Blog
  • Collections
    • Collections
    • Luxury Eyewear
    • Designer Eyewear
    • Mid-Priced Eyewear
    • Sunglasses
    • Asian Fit
    • Petite Size Eyewear
    • Plus Size Eyewear
    • Custom Eyewear
    • Adjustable Nose Pads
  • Makeovers
    • Eyewear by Appointment
    • How to choose eyewear
    • Vision Insurance
    • Image Consultants
  • Vision
    • Eye Exams
    • Book a Followup
    • Contact Lenses
    • In-House Lens Lab
    • Vision Insurance
    • Eyewear Lenses
    • Explanatory Videos
    • Motor Vehicle Vision Exam
    • Orthokeratology
  • Love Letters
  • Specials
Featured

Dear 10/10 Optics,

Thought you’d appreciate this. I was visiting some friends in Boston this past weekend - David is a pretty renowned optometrist there. As I arrived he could barely say hello before he went gaga over the new glasses I was wearing…had to look at the frames, etc…really thought they were astounding! So thanks again.

Best,

John

Dear 10/10 Optics,

Just want to let you know I LOVE the new specs and sexy sunglasses!  Who knew I could be so cool!  Thanks for picking out another set of stylish winners.

Fran 

Dear 10/10 Optics,

This was the best experience I have ever had at an optical eye glass store. You feel very welcome from the moment you step in the door and the service is very professional. The optician I was fortunate enough to see, Betty, really took the time to share her thoughts as to what the best style, fit and look was that would work for me. She was right! Ultimately, I left very happy with the choice that was made in large part through her assistance. Thank you, Betty!

Iona W.

Dear 10/10 Optics,

Thank you so much for collaborating with me! I love my new frames. You made my dream come true – meeting with you in NYC. It was such a fabulous experience, in more ways than one. Ruth, I've made a new life-long friend - the most important part of life.

Love,

Charlene @FashionMeetsFifty

Dear 10/10 Optics,

Thanks for the awesome treatment, 10/10 Optics! Thanks to Dr. Rozenberg's skill and patience, I may actually wear daily contacts and my son can read books all day with his two pairs of glasses! Special shoutout to Betty for her attentiveness in getting to know what my son was seeking. 

You are all the best!

Beth R.

Dear 10/10 Optics,

"You kindly helped me with my new glasses back in March. It's been several months since I've started using them, and I am so happy with them. The fit is perfect! I've always had trouble with glasses since they constantly fell off my face, but the glasses you helped me choose stay put! I've ran, rode bikes...Did all kinds of physical activity while wearing them, and they do not fall off at all! On top of that, I LOVE how they look.

Thank you so much for helping me find the best pair of glasses I've ever owned!!"

Best regards,

Kaori

Dear 10/10 Optics,
Dear 10/10 Optics,

Ruth, I have been thinking about what makes 10/10 Optics so special. 

It's because you are not selling a utilitarian pair of eyeglasses.  You are curating fine art for the face.  Most importantly, both you and your staff know how to pay attention, and you know how to do that well!

Sincerely,

Makea M.

Dear 10/10 Optics,

OK— I gotta be honest.

Never did I think that anyone needs more than one pair of frames. You wear them and that’s it until the next ones.

When you started pontificating about this pair and that pair depending on the location, event (and mood) — I thought you had be have been sipping from one of those bottles behind the counter.

However, I must admit you’re right. It really is a most meaningful accessory and allows me to thank you anew over and over again for everything.

Have a wonderful day.
RBB

Dear 10/10 Optics,

I am the person for whom you chose the beautiful glasses with the turquoise handles. I want to say thank you. The compliments started to arrive within the first two hours.... and they have not stopped.... I am truly the girl with the pretty glasses now..... And it is so much more than glasses - rather, a new perspective and view of the world. Thank you so much!

Dasha S.

Dear 10/10 Optics,

I love all my new glasses so much. I thought that I was coming in for new sunglasses, but I couldn't leave without the new Deloor multicolors that needed to be on my face.

What a hit, I am now color crazy !!

Shirley D.

Dear 10/10 Optics,

I cannot tell you how many times people have gone crazy over my glasses and want to get a pair. I have given out your website to see if they can get them. All the cashiers at the Publix where I shop love them and have people come over to their counter to look at them. All the musicians who see them are flipped! When I was on the recent cruise I don't know how many people thought they were so cool...

One musician said he thought he saw something similar in Paris but not in US. In a restaurant in St Pete someone came over to my table to look at them and said she couldn't help staring at me and had to come over. My three pharmacists all love them. What a hit they are!!!

Rachel D.

Dear 10/10 Optics,

We have been patients of Dr. Rozenberg’s for over 20 years. We appreciate his professionalism, expertise, and of course his sense of humor. We trust him implicitly.  We also love Ruth.

She makes eyeglass selection so easy.  

I hate shopping, so I just go there, let her pick the best glasses for me and I am done. Finito!  They should call their store 40/40 optics because they are four times better than anybody else!

Dr. DJ Masiello

Dear 10/10 Optics,

I just wanted to tell you that I love my new glasses! So does my husband - it made him happy just seeing me walking to the car with a big smile on my face.

The regular glasses feel great! I love both pairs and I especially loved working with you to find them. You are so sweet and so good at what you do. It was a great experience.

Take good care and I look forward to seeing you in the next few weeks.

Warmest regards, Karen P.

Dear 10/10 Optics,

I have never been more excited about getting glasses. Wow, what a difference a pair of glasses makes especially when custom designed. Ruth and Dr. Rozenberg recommended that I get the new lens that lets you read computers which may require a different prescription than the prescription for just reading. The one lens is designed for both and there is no telltale sign visually to notice.

An amazing pair of glasses that I will take with me everywhere. Thank you 1010 Optics for not only helping me look great but also for protecting my eyes the right way.

Warmest Regards
Ester, Gotham Network

Dear 10/10 Optics,

Just a quick note to let you know that my two pairs of glasses arrived on Friday, and I love both the sunglasses and regular glasses. It took me no time at all to adjust to the progressive lens, and I’m very happy with them. It’s always fun to shop for new glasses at 10/10 Optics, but I really appreciate your help (Ruth) in particular!

Sincerely,
Robin J.

Dear 10/10 Optics,

I can't tell you how many times I get asked about my AMAZING sunglasses and regular eyewear. and I tell them I got all my knowledge -- and the glasses from 10/10 Optics.. the best people , the best brands and the best overall customer service!

Stevie Wilson, LA-Story.com

Dear 10/10 Optics,

For the past 20 years, I have consistently been impressed with the professionalism and courtesy you and your employees at 10/10 Optics extend to your customers.

Under your leadership--not to mention your outstanding personality and "faboo" attitude – I have been, and shall remain, a loyal customer.

Sincerely,
Dr. Charles Leone

Book Eyewear Appointment
Book
Eye Exam
Order
Contact Lenses

50 Madison Ave  (@ 26th street) New York City

Call Us 212-366-1010

Handicap Accessible.

On the corner of Madison Square Park in the Flatiron District.

HOURS
Sun 11am-5pm
Mon-Thu 10am-7pm
Fri 9am-5pm
Sat Closed

Upcoming Events and Closings:

(During winter storms and holidays, please call for our hours before stopping by.)

10/10 Optics is an out-of-network provider for a  wide range of vision insurances

We are happy to accept Bitcoin and Bitcoin Cash.

We have free wifi and charging stations.

We also offer and accept CareCredit.


Questions about eye exams, glasses, frames, contact lenses or eyewear? We have answers. Check out our Eyewear 101 section or search for what you are looking to learn more about.

Want to learn more about choosing the perfect frame? Browse through our blog.


Get our offers in your email

Sign up with your email address to receive deals and updates!

We respect your privacy and only send out occasional emails.

Thank you!