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    • Ruth Domber
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    • Collections
    • Luxury Eyewear
    • Designer Eyewear
    • Mid-Priced Eyewear
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    • Petite Size Eyewear
    • Plus Size Eyewear
    • Custom Eyewear
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    • Eyewear 101
    • Eyewear by Appointment
    • How to choose eyewear
    • Vision Insurance
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10/10 Optics - Eyewear Boutique in NYC - 212-366-1010

50 Madison Avenue
New York, NY, 10010
212-366-1010

Your Custom Text Here

10/10 Optics - Eyewear Boutique in NYC - 212-366-1010

  • About
    • About
    • Dr Stephen Rozenberg
    • Ruth Domber
    • Our Staff
    • Our Credo
    • The Flatiron
    • Photography
    • Contact Us
  • Collections
    • Collections
    • Luxury Eyewear
    • Designer Eyewear
    • Mid-Priced Eyewear
    • Sunglasses
    • Asian Fit
    • Petite Size Eyewear
    • Plus Size Eyewear
    • Custom Eyewear
    • Adjustable Nose Pads
    • Eyewear 101
  • Makeovers
    • Eyewear by Appointment
    • How to choose eyewear
    • Vision Insurance
    • Image Consultants
  • Vision
    • Eye Exams
    • Contact Lenses
    • In-House Lens Lab
    • Vision Insurance
    • Eyewear Lenses
    • Explanatory Videos
    • Motor Vehicle Vision Exam
    • Orthokeratology
  • Love Letters
  • Specials
Carol Davidson

Image Consultants

Image Consultants

Carol Davidson

Carol Davidson

Carol Davidson is a style strategist and life coach with over 18 years of experience. She believes that everyone has the ability to look, feel and be spectacular. She takes great pride in helping others tap into their passion, potential and personal style and translate these attributes into tangible goals that move them forward. The techniques, tools and guidance she gives her clients help them get dressed with gusto and seamlessly step into what comes next. Her expertise has helped thousands tackle their careers and personal lives with confidence and enthusiasm. 

To learn more about her wardrobe and life coaching services, please visit CarolDavidson.com.

Alexandra Greenawalt

Alexandra Greenawalt

Alexandra Suzanne Greenawalt is a Manhattan-based personal stylist, best selling author, and speaker. Since 2001 she has been a catalyst for women’s style transformations. 

Her fashion and photo shoot styling work has been published in Japanese Vogue, The New York Times, InStyle Magazine, Marie Claire Magazine, Surface Magazine, and many more.

Alexandra has been a guest style expert at several media outlets including Wake up with Al on the Weather Channel, CNN Money, Yahoo Finance, Real Simple, Fab Fit Fun, Shoptopia, and Sheknows.

Alexandra has worked with celebrities such as Jennifer Hudson, Duran Duran, and Antonia Bennett.
Her signature 1:1 program the Style ICON is a complete style makeover that creates confidence.

Visit her website.

Tania Sterl

Tania Sterl

Personal stylist for some of New York City’s prominent female industry leaders in law, finance, fitness, and media, Tania Sterl, founder of Sterl on Style, brings her 20+ years of fashion industry experience to elevate a women’s image and influence.

A fanatic for fabric, color, and fit, Tania Sterl defines a client’s Signature Style that expresses each client's unique lifestyle, profession, and personality.

From corporate seminars to personalized client services including wardrobe Curation, Personal Shopping, and styling from everyday work and weekend wear, to photoshoots, TV and video, the mission of Sterl on Style is simple: to dress women as the leading lady of their life.

Visit her website.

Daniella

Daniella

Daniella's signature style blends fresh faced luminous beauty with a modern edge. As a master makeup artist, her attention to detail and design has garnered a loyal client following.  Her warm personality, expertise in skin and understanding of photography has made her stand out with with clients like More Magazine, The Knot, GQ, L'Officiel, Vogue Nippon, Nylon, and Bazaar and is requested by celebrities such as Adam Levine, Kate Mulgrew, Wendi McLendon-Covey, ASAP Ferg, and Sleigh Bells.

She has a sharp eye for what works on women in both photographs, video and real life. Her personal clients rely on her expertise as a makeup style coach who creates looks for them whether they are getting married, having an important event or appearance or just for a night out. She coaches women with their personal makeup routines and gets booked for makeup updates, lessons, help with improving makeup skills, and makeup personal shopping.

Follow her on Instagram at @makeupwithdani

Email her at makeupwithdani@gmail.com and mention 10/10 for a 10% discount.

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Eye Exam
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Contact Lenses

50 Madison Ave  (@ 26th street) New York City

Call Us 212-366-1010

Handicap Accessible.

On the corner of Madison Square Park in the Flatiron District.

HOURS
Sun 11am-5pm
Mon-Thu 10am-7pm
Fri 9am- 6pm
Sat Closed

(During winter storms and holidays, please call for our hours before stopping by.)

10/10 Optics is happy to accept a wide range of vision insurances as an out-of-network provider. 

We also offer CareCredit.


Questions about eye exams, glasses, frames, contact lenses or eyewear? We have answers. Check out our Eyewear 101 section or search for what you are looking to learn more about.

Want to learn more about choosing the perfect frame? Browse through our blog.


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