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10/10 Optics - Eyewear Boutique in NYC - 212-366-1010

50 Madison Avenue
New York, NY, 10010
212-366-1010

Your Custom Text Here

10/10 Optics - Eyewear Boutique in NYC - 212-366-1010

  • About
    • About
    • Dr Stephen Rozenberg
    • Ruth Domber
    • Our Staff
    • Our Credo
    • The Flatiron
    • Contact Us
    • Blog
  • Collections
    • Collections
    • Luxury Eyewear
    • Designer Eyewear
    • Mid-Priced Eyewear
    • Sunglasses
    • Asian Fit
    • Petite Size Eyewear
    • Plus Size Eyewear
    • Custom Eyewear
    • Adjustable Nose Pads
  • Makeovers
    • Eyewear by Appointment
    • How to choose eyewear
    • Vision Insurance
    • Image Consultants
  • Vision
    • Eye Exams
    • Book a Followup
    • Contact Lenses
    • In-House Lens Lab
    • Vision Insurance
    • Eyewear Lenses
    • Explanatory Videos
    • Motor Vehicle Vision Exam
    • Orthokeratology
  • Love Letters
  • Specials

What does it mean to give a great gift?

December 4, 2018 Ezra Butler
giftboxes_stripedglasess-01.png

Numerous articles have been written in the New York Times about the art of gift giving. Gift giving is difficult, because not everyone has the same taste or wants. What if you give a present that doesn’t fit? What if they already have one?  We may consider a poorly chosen gift a declaration that the gifter doesn’t understand us or our actual wants.

It has therefore become en vogue to give a gift card, and to just allow the recipient choose what they want. But think about it: If you give a gift card to a store, you are putting the work on them to figure out how to spend the money on something they’d like. And an Amazon gift card is basically just saying that you want to give them cash they can spend on whatever they normally purchase on Amazon. So you are putting a value on the relationship. 

giftcard.jpg

A 10/10 gift card is different. You are gifting a series of experiences. As a patient and customer of 10/10 Optics, you know the process of picking a pair of glasses here. You’ll be comfortably seated. You are helped by an experienced optician. You are shown options that fit your color story and your face. You’ll walk out with a smile on your face, without the stress of deciding from a million imperfect options.

That’s what you give to someone when you give a 10/10 Optics gift card. You are giving them an experience without stress. You are gifting them the many many compliments they will receive while wearing their new eyewear.

The best part of giving them a gift card to 10/10 Optics is that every time you see them wearing the glasses at a party, on Instagram or Facebook, you get to comment “great glasses! 😉” (at least until it gets old). But you get to see them enjoying your gift. And that is a testament to your fabulous taste. Because at the end of the day, don’t listen to anyone else, giving a gift is all about you.

← The Hidden Effects of Screen Time on Your EyesUnderstanding Your Eye Exam →
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50 Madison Ave  (@ 26th street) New York City

Call Us 212-366-1010

Handicap Accessible.

On the corner of Madison Square Park in the Flatiron District.

HOURS
Sun 11am-5pm
Mon-Thu 10am-7pm
Fri 9am-5pm
Sat Closed

Upcoming Events and Closings:

(During winter storms and holidays, please call for our hours before stopping by.)

10/10 Optics is an out-of-network provider for a  wide range of vision insurances

We are happy to accept Bitcoin and Bitcoin Cash.

We have free wifi and charging stations.

We also offer and accept CareCredit.


Questions about eye exams, glasses, frames, contact lenses or eyewear? We have answers. Check out our Eyewear 101 section or search for what you are looking to learn more about.

Want to learn more about choosing the perfect frame? Browse through our blog.


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